About the role
<h2>Fresh Food, Happy Dogs.</h2> <p>We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet. Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.</p> <p>We’ve come a long way since our co-founders (Kev &amp; Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.</p> <h3><strong>🚀 Join the Mission</strong></h3> <p>We are looking for a motivated <strong>Performance Marketing Specialist</strong> to join our growth team and help us scale our presence in the Italian market. As a B Corp-certified company, we are committed to high standards of social and environmental impact—while maintaining a fast-paced, result-oriented growth trajectory.</p> <p>You will be the driving force behind our paid acquisition strategy in Italy, ensuring we reach the right audience through a mix of technical precision and creative experimentation.</p> <h3><strong>💼 Key Responsibilities</strong></h3> <ul> <li><strong>Full-Funnel Management:</strong> Manage and optimise paid channels with a primary focus on <strong>Google Ads</strong> and <strong>Meta</strong>, ensuring consistent scaling of budgets and results.</li> <li><strong>Technical Reporting &amp; Insights:</strong> Own the reporting cycle, turning complex data sets into actionable learnings to optimise future campaigns and creative assets.</li> <li><strong>Testing &amp; Optimisation:</strong> Initiate and execute rigorous <strong>A/B testing</strong> frameworks, focusing specifically on <strong>Landing Page performance</strong> and conversion rate optimisation (CRO).</li> <li><strong>Creative Collaboration:</strong> Work closely with internal teams and external creative agencies to produce high-performing assets based on performance data.</li> <li><strong>Scaling &amp; Growth:</strong> Implement strategies to scale the business in Italy, maintaining a balance between aggressive volume growth and efficiency.</li> </ul> <h3><strong>🛠 Technical Expertise: Google Ads</strong></h3> <p><em>While you will manage multiple channels, we require deep technica