Digital Marketing Coordinator

<p>The Marketing Coordinator supports Middle East enterprise healthcare growth by executing digital campaigns and maintaining marketing operations hygiene. The role is office-based in Dubai, reports to Marketing Manager, and requires travelling to support the regional business. This role partners closely with Sales and other internal stakeholders within the context of the corporate and local marketing plans to deliver well-run campaigns and programs (e.g. LinkedIn paid and organic, email, nurture, Search Ads, SEO and AEO optimisation, supported by landing pages, webinars etc.).  Uses marketing automation, supported by content creation and distribution (web, social media), with tracking (UTMs), and reporting cadence.</p> <p><strong>Specialization</strong></p> <p>Digital campaign execution and Marketing operations support: campaign production using templates and company standards, workflow coordination and calendar planning, basic automation with CRM checks in partnership with Sales Operations and CRM owners, with consistent performance reporting.</p> <p><strong>Responsibilities </strong></p> <ul> <li>Execute digital campaign components for Middle East initiatives: landing pages, email sends, nurture steps, webinar, event promotion journeys, and LinkedIn and search Ads.</li> <li>Apply and maintain tracking standards (UTMs, naming conventions, campaign documentation) using established templates; flag gaps and recommend improvements to the Marketing Manager.</li> <li>Support marketing automation and CRM hygiene in partnership with Sales Operations and CRM owners: list builds, updates, basic Lead routing checks, Lead upload QA (where applicable), and ensuring campaign and program activity and responses are captured and reporting in a comprehensive and timely manner.</li> <li>Coordinate the execution workflow (brief → build → launch → post-mortem) by maintaining trackers, deadlines, and dependencies.</li> <li>Maintain the Middle East, India marketing calendar, tracker (for visibility and planning), ensuring timelines, owners, assets, and tracking details are up-to-date.</li> <li>Create and coordinate content and design assets for digital campaign activities —using in-house tools and, or briefing and coordinating third-party vendors for assets such as email blocks, social tiles, display banners, one-pagers, webinar promo kits, and simple infographics.</li> <li>Coordinate publishing and distribution of content (web, social, email programs), re-using corporate assets where possible and localizing when required.</li> <li>Produce monthly performance updates by compiling agreed metrics (campaign results, funnel indicators, content performance) and summarizing insights and next actions.</li> <li>Develop and execute quarterly organic content social plan for