Growth Marketing Specialist (Funnels & AI Automation)

<p><strong>Growth Marketing Specialist (Funnels &amp; AI Automation)</strong></p><p><strong>Remote | Performance-Based Role</strong></p><p><strong>Role Overview</strong></p><p>The Sales Funnel Conversion Specialist is a high-performance, AI-first operator responsible for building, optimizing, and scaling high-converting funnels across the company’s ecosystem of brands.</p><p>This is not a passive marketing role.</p><p>This role exists to maximize conversions, increase revenue per visitor, and continuously improve performance metrics across every digital touchpoint.</p><p>You are outcomes-focused, autonomous, highly analytical, and obsessed with performance metrics.</p><p>You will work directly with leadership and brand owners to implement, test, and scale funnels that convert traffic into revenue.</p><p></p><p><strong>Core Responsibilities</strong></p><p><strong>Funnel Architecture &amp; Build (GoHighLevel)</strong></p><ul><li>Architect, build, and deploy full-funnel ecosystems inside GoHighLevel (GHL) including landing pages, sales pages, webinar funnels, VSL funnels, product funnels, membership funnels, and upsell/downsell flows.</li><li>Configure pipelines, automations, triggers, email/SMS sequences, and checkout flows.</li><li>Ensure seamless integrations with CRM, payment gateways, and tracking systems, and QA every funnel end-to-end before traffic is driven.</li></ul><p></p><p><strong>Conversion Rate Optimization &amp; A/B Testing</strong></p><ul><li>Implement ongoing A/B split testing across headlines, CTAs, layouts, creative assets, pricing structures, and copy variations.</li><li>Continuously optimize performance based on conversion rate, ROAS, bounce rate, and user behavior data.</li><li>Run autonomous testing cycles and produce ongoing performance insights with the goal that every funnel improves month-on-month.</li></ul><p></p><p><strong>AI-First Funnel Creation &amp; Optimization</strong></p><ul><li>Use AI tools to generate high-converting copy, landing pages, ad creative, VSL scripts, email sequences, and offer structures.</li><li>Rapidly prototype funnels using AI, then refine through testing and data.</li><li>You should be comfortable using modern AI tools for copywriting, creative assets, video generation, and funnel optimization.</li></ul><p></p><p><strong>Paid Traffic &amp; Retargeting Ecosystems</strong></p><ul><li>Design and support retargeting campaigns across major platforms including Meta, Google, YouTube, TikTok, and LinkedIn where relevant.</li><li>Ensure correct pixel tracking, event tracking, and audience segmentation while optimizing campaigns for CPA, CPL, and ROAS.</li></ul><p></p><p><strong>Copywriting &amp; Messaging Optimization</strong></p><ul><li>Write and refine landing page copy, sales page messaging, email sequences, webinar scripts, and ad copy.</li><li>Maintain strong psychological positioning, clear offer articulation, and high-impact calls-to-action.</li><li>All messaging must be conversion-focused and aligned with Western buyer psychology.</li></ul>