Product Marketing Manager

<p><strong>Who We Are</strong></p> <p>At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including <strong><em>NBA® 2K</em></strong>, one of the top-selling franchises in the world, and legendary titles like <strong><em>BioShock®</em></strong><em>, <strong>Borderlands®</strong>, <strong>Mafia</strong>, <strong>Sid Meier’s Civilization</strong></em><strong>®</strong>, and<em> <strong>XCOM®</strong></em>, as well as fan favorites <strong><em>WWE® 2K</em></strong><em>, <strong>TopSpin®</strong></em>, and <strong><em>PGA TOUR® 2K</em></strong><em>.</em> We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.</p> <p>Our portfolio is brought to life by some of the most influential game development studios in the world. <strong>Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, </strong>and <strong>2K SportsLab</strong> create world-class experiences across platforms.</p> <p>But what truly powers 2K is our people.</p> <p>We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to <strong>come as they are</strong> and do their best work</p> <p><strong>The Opportunity</strong></p> <p>The Product Marketing Manager will lead global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you!</p> <p><strong>What You Will Do</strong></p> <ul> <li>Marketing Campaign Strategy and Execution</li> <li>Lead marketing plan development and execution across paid,earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.</li> <li>Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.</li> <li>Collaborate with