Performance Marketing Lead

<p>Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!</p> <p>At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.</p> <p>Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. </p> <p class="Z7ph2">Read <a href="https://blog.duolingo.com/?utm_source=greenhouse.com&utm_medium=referral&utm_campaign=generalblog_gh_091224">our blog</a> to learn more.</p> <hr> <p style="text-align: left;"><strong>About the role...</strong></p> <p style="text-align: left;">We’re looking for a Performance Marketing Lead to own and drive Duolingo’s global user acquisition campaigns across 100+ markets. In this hands-on role, you’ll be directly responsible for running and optimizing mobile acquisition at scale, supporting an eight-figure annual budget in close partnership with our agency partners and internal teams. This is a unique opportunity to do high-impact, executional work on one of the world’s most beloved and innovative brands, reaching millions of learners worldwide.</p> <p style="text-align: left;"> </p> <p><strong>🧠  You will...</strong></p> <ul> <li>Own day-to-day execution of global performance marketing campaigns, with a primary focus on mobile user acquisition and growth.</li> <li>Strategically run and optimize mobile install campaigns across major platforms—such as Google UAC and AppLovin—focusing on high-quality installs, efficient spend, and sustainable global growth.</li> <li>Manage and hold accountable Duolingo’s performance marketing agency partners, ensuring alignment on goals, pacing, and quality of execution.</li> <li>Leverage deep, data-driven insights to guide decisions, constantly improving key KPIs like CPI, retention, and monetization metrics.</li> <li>Collaborate cross-functionally with teams across Marketing Analytics, Creative, Engineering, and Finance to align efforts and maximize impact.</li> <li>Champion a culture of experimentation, continuously testing new channels, creative approaches, and optimization strategies to unlock new growth opportunities.</li> <li>Develop and present strategic recommendations to marketing leadership, translating campaign performance into actionable insights and proposals.</li> </ul> <p> </p> <p><strong>✅  You hav