International CRM Manager

<p>International CRM Manager I Tripadvisor</p> <p><strong>About Tripadvisor </strong></p> <p>The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.</p> <p data-pm-slice="1 3 []">This role is the bridge between our global brand and local relevance. You will oversee the customer journey across diverse markets, ensuring our messaging resonates culturally while maintaining global consistency.</p> <p><em>Job Location: Hybrid</em></p> <p><em>This role is a hybrid position that requires 2 days per week in our London office.</em></p> <h4><strong>Key Responsibilities</strong></h4> <ul> <li> <p><strong>Market Localization:</strong><span class="Apple-converted-space"> </span>Adapt global CRM strategies for regional nuances, managing the end-to-end execution of email, push, and SMS campaigns across international markets.</p> </li> <li> <p><strong>Opportunity Mapping:</strong><span class="Apple-converted-space"> </span>Identify untapped growth levers in specific regions through deep-dive data analysis and market research.</p> </li> <li> <p><strong>Competitive Benchmarking:</strong><span class="Apple-converted-space"> </span>Perform quarterly audits of international competitors to ensure our CRM tactics remain ahead of local market trends.</p> </li> <li> <p><strong>AI-Driven Content:</strong><span class="Apple-converted-space"> </span>Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.</p> </li> </ul> <h4><strong>Required Skills</strong></h4> <ul> <li><strong>Proven Track Record</strong>: 5+ years of experience in CRM, lifecycle marketing, or cross-channel campaign management, ideally within a global or highly matrixed organization.</li> <li> <p><strong>Cross-Cultural Literacy:</strong><span class="Apple-converted-space"> </span>Proven experience managing CRM in at least two distinct global regions (e.g., EMEA, APAC, LATAM).</p> </li> <li> <p><strong>AI Proficiency:</strong