About the role
About the Position
The Senior Field Marketing & Events Manager owns the global events strategy and portfolio, translating corporate priorities into an integrated, repeatable, and ROI-positive events program. This role serves as the global architect and operator for key engagement moments - including WatchGuard’s Partner Conference, Sales Kickoff, multi-city roadshows, and tier-one industry conferences - driving consistent brand expression, measurable pipeline impact, and operational excellence across regions.
This leader sets the global standard for how events are planned, executed, measured, and optimized - balancing strategic vision with hands-on program leadership and cross-functional alignment.
A Day in the Life
You begin the day reviewing the global events calendar, budget health, and regional submissions. You align Sales and Marketing leadership on upcoming Partner Conference theme and agenda, review creative progress on event assets, and unblock timelines for active roadshows.
Midday, you deep dive event performance dashboards—spotting where to double down, where to course-correct, and where to cut—coaching regional teams on pre-, during-, and post-event best practices. You partner with Product Marketing and Comms on messaging consistency and ensure all programs are properly instrumented through the marketing tech stack.
You close the day aligning new industry sponsorships to brand amplification goals, confirming measurement plans, and ensuring global visibility and reporting accuracy across stakeholders.