About the role
<p><a href="https://wpvip.com/?utm_source=adwords&amp;utm_medium=cpc&amp;keyword=wordpress%20vip&amp;creative=655740592947&amp;campaignid=20013986353&amp;adgroupid=151284858474&amp;matchtype=e&amp;device=c&amp;network=g&amp;gad=1&amp;gclid=Cj0KCQjw8NilBhDOARIsAHzpbLC6M_9KA-bYOPjv0w_QGTZ9bcU4BkhbYXcjgOCfds_-9IpDP2bGLmUaArDYEALw_wcB">WordPress VIP</a> is the world’s leading enterprise content management platform. We help the world’s leading companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress.</p> <h3><strong>The role</strong></h3> <p>As the Social and Community Strategist at WordPress VIP, you own how we show up and engage across social and community. You build our presence on the channels we own, and you put us in the rooms where our audience is already talking. This role is pivotal in building awareness, shaping perception, and making sure WordPress VIP has a voice in where the enterprise web is going next.</p> <p>There are two surfaces to this role, and you own both.</p> <p><strong>On the channels we own</strong>, you own LinkedIn end-to-end today, and you own the question of what comes next. You decide where else we should show up, when, and what it takes to do it well. You build on a strong foundation–a clear 2026 strategy, a newly launching employee advocacy program, a working publishing rhythm–and push it harder.</p> <p><strong>In the rooms we don’t own</strong>–Reddit threads, CMO Slacks, GovLoop, the closed forums where our buyers actually trade notes–you’re our person on the ground. You listen, you engage, you host AMAs, and you bring the intel back so the rest of marketing knows what’s happening.</p> <p>AI is in your daily practice—not a tool you've heard of, a way you work. You build the agents and workflows that take the volume work off your plate so you can spend your time on judgment.</p> <h3><strong>What you own</strong></h3> <p><strong>Social strategy and execution.</strong> Build on the 2026 social strategy and push it forward. Own the editorial calendar, publishing cadence, content mix, algorithm read, and POV. LinkedIn is the anchor, but you own the question of what we test next–Bluesky, YouTube, podcasts as a distribution surface, niche industry platforms–and you make the call when something’s working.</p> <p><strong>Community presence in priority forums.</strong> Map where our ICPs actually live and embed there: senior B2B marketing communities like CMO Huddles or Pavilion; the right corners of Reddit for web, CMS, and developer audiences; public-sector forums for that vertical. Listen first, engage where credible, host AMAs and conversations where there’s real value to add.</p> <p><strong>Employee advocacy.<