Head of PPC

<p><span data-contrast="auto">Excellent opportunity to join Betsson Group as our new Head of PPC based from our HQ in Malta.</span></p> <h2><strong><span data-contrast="auto">What is in it for me?</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559739":200,"335559740":240}"> </span></h2> <p>The Head of PPC is responsible for defining and leading the global PPC strategy across our online betting platforms. This role combines strategic ownership with hands-on leadership, including managing a team of PPC specialists and managers, driving performance across key markets, and continuously optimizing media investments to improve efficiency and scale. You will play a central role in translating business goals into scalable acquisition strategies, leveraging data and insights to enhance performance, and ensuring alignment between PPC activities and the broader marketing strategy.</p> <h2><strong>Key Responsibilities</strong></h2> <p> </p> <ul> <li>PPC strategic planning and budgeting (M+) for current or new markets</li> <li>Supporting your team in their daily work, enabling them to achieve their goals</li> <li>Overseeing the successful management and optimisation of PPC campaigns (Search, Video and Apps)</li> <li>Proactive analysis of data and reporting to identify opportunities for growth or improvement of account performance and day-to-day processes</li> <li>Guarantee the highest quality of collaboration with internal and external stakeholders</li> <li>Proactively present new ideas to Regional managers and internal stakeholders to increase efficiency and performance.</li> <li>Ensure that the technical infrastructure is working correctly to provide optimal tracking and reporting.</li> <li>Collaborate with Google Account Managers and other external suppliers to constantly optimise tactics and improve account performance.</li> </ul> <p> </p> <h2><strong><span data-contrast="auto">Requirements: </span></strong></h2> <ul> <li>3+ years experience managing a team of at least 3 professionals</li> <li>5+ years of hands-on PPC experience, ideally within the iGaming industry, or background in a multi-brand environment</li> <li>University degree in Marketing or equivalent work experience</li> <li>Google Ads certified preferred.</li> <li>Experience with keyword research, analysis, expansion, optimisation tools.</li> <li>Experience managing multiple markets or within a global environment</li> <li>Experience with paid m