About the role
<div class="content-intro"><p><strong>Join ShopMy – Powering the Future of Digital Marketing</strong></p> <p>ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.<br><br>ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.<br><br>At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.</p></div><h2>About the Role</h2> <p>We're looking for a sharp, strategic <strong>Senior Manager of B2B Marketing</strong> to own and scale ShopMy's B2B marketing function. This is not a pure demand generation role — it's a true B2B marketer position for someone who has run (or been a key leader in) a B2B marketing org and knows how to use thought leadership, content, and education alongside pipeline programs to drive both acquisition and long-term retention.</p> <p>We've proven high-touch channels like our invite-only Supper Club events generate real deals, launched our first B2B paid ads, and are starting to develop white papers to position ourselves as leaders in the performance marketing space. Now we need someone who can architect the full demand gen motion— and then evolve and build out a full B2B marketing function- including the brand lifecycle, education, and upselling support for our Customer Success team.</p> <p>The right person is comfortable starting as an IC, moving fast to establish pipeline infrastructure, and then expanding their scope and eventually building a small team underneath them. This is a great opportunity for a well-rounded B2B marketer who wants to own an entire function at a fast-growing, category-defining company.</p> <hr> <h2>Your Impact</h2> <ul> <li>Own the demand gen strategy end-to-end — from channel mix and content to lead scoring, nurture, and pipeline reporting</li> <li>Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close</li> <li>Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce</li> <li>Build the digital layer around ShopMy's high-touch events (Supper C