Sr. Manager of Social Media & Digital Content Strategy

<p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Who We Are</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">2K publishes some of the most recognized video game franchises in the world, including Borderlands, BioShock, NBA 2K, WWE 2K, PGA TOUR 2K, XCOM, and Sid Meier’s Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality, player-focused campaigns that support our business goals.</span></p> <p> </p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Position Summary</strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2K’s social channels. This role translates high-level marketing objectives into actionable channel strategies, content plans, and measurable KPIs. Leading a team of managers and specialists, the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions.</span></p> <p> </p> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Primary Responsibilities</strong></span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Channel Strategy:</strong> Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Performance Management:</strong> Set social-specific KPIs and develop monthly reports and post-mortems to track growth, engagement, and ROI.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Content Planning:</strong> Define content plans and objectives, ensuring a consistent and high-quality output across all owned platforms.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><strong>Insight Generation:</strong> Provide actionable audie