Data Scientist – CLV & Next Best Action

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><h2><span style="font-size: 12pt;">Role Overview:</span></h2> <p><span style="font-size: 12pt;">Our Data Science Analytics and Enablement (DSAE) team inspires PlayStation to make impactful, customer-centric decisions through seamless integration of data.</span></p> <p><span style="font-size: 12pt;">Currently there are over 100 people in the global DSAE team, including data science, data governance and analytics professionals. We work closely with engineering and product management teams to deliver data products, insight, predictive analytics, and data visualisation.</span></p> <p><span style="font-size: 12pt;">Data Scientists in the DSAE team apply sophisticated analytical methods and tools to drive value from the data through methods such as customer segmentation, predictive modelling, forecasting and other algorithms. Our work delivers an in-depth understanding of consumer behaviours and supports multi-channel targeting and personalisation.</span></p> <p><span style="font-size: 12pt;">We’re seeking a motivated and collaborative <strong>Data Scientist</strong> to join our <strong>CLV & Next Best Action / Personalisation team</strong>, which builds models that help PlayStation understand and influence the value, growth, and engagement of our global player base.</span></p> <p><span style="font-size: 12pt;">By connecting player behaviours to long-term outcomes, our work creates the intelligence that underpins Customer Lifetime Value (CLV) modelling and guides PlayStation’s Next Best Action and Personalisation strategies. You’ll help shape how PlayStation invests in, retains, and delights its players - and advance our use of modern machine learning at global scale.</span></p> <p><span style="font-size: 12pt;">This is an exciting opportunity to develop your skills in modern machine learning while contributing to high-impact projects that directly influence how PlayStation enga