About the role
<p><strong>Who We Are</strong></p> <p>At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including <strong><em>NBA® 2K</em></strong>, one of the top-selling franchises in the world, and legendary titles like <strong><em>BioShock®</em></strong><em>, </em><strong><em>Borderlands®</em></strong><em>, </em><strong><em>Mafia</em></strong><em>, </em><strong><em>Sid Meier’s Civilization</em></strong><strong>®</strong>, and<em> </em><strong><em>XCOM®</em></strong>, as well as fan favorites <strong><em>WWE® 2K</em></strong><em>, </em><strong><em>TopSpin®</em></strong>, and <strong><em>PGA TOUR® 2K</em></strong><em>.</em> We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.</p> <p>Our portfolio is brought to life by some of the most influential game development studios in the world. <strong>Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, </strong>and <strong>2K SportsLab</strong> create world-class experiences across platforms.</p> <p>But what truly powers 2K is our people.</p> <p>We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to <strong>come as they are</strong> and do their best work.</p> <p><strong>What We Need</strong></p> <p>The CRM Specialist is an established professional contributor responsible for spearheading CRM activations—including email, push, and lifecycle campaigns—for industry-leading titles across 2K’s global portfolio. This role manages the end-to-end campaign process, from inception and planning to execution, optimization, and performance analysis. Residing within the Player Connections department, the CRM Specialist works closely with cross-functional teams to deepen player engagement and ensure the commercial success of 2K’s out-of-game ecosystem.</p> <p><strong>What You’ll Do</strong></p> <ul> <li>Campaign Execution: Owns the end-to-end CRM campaign creation process, ensuring flawless delivery of activations and automation workflows to millions of global players.</li> <li>Strategic Optimization: Leads efficiency improvements for CRM workflows; identifies performance trends through rigorous data analysis to drive business decisions.</li> <li>Stakeholder Collaboration: Partners with Brand, Product Marketing, Analy