Senior Paid Search Consultant

<p><strong>Who we are </strong></p> <p>Artefact is a global consulting company driving data and AI adoption to create real business impact. We specialize in data & AI transformation and data-driven marketing, delivering end-to-end solutions - from strategy and governance to AI deployment and marketing ROI - across all industries. With 1,700+ employees in 31 offices across 25 countries, we work with 1,000+ clients, including top brands like Heineken, Mars, Samsung, and L’Oréal.</p> <p>Artefact Benelux in Utrecht is looking for an ambitious, <strong>Dutch-speaking</strong> Senior Paid Search Consultant to join our team.</p> <p><strong>The role </strong></p> <p>You are responsible for driving performance outcomes for our national and international clients. You use all available means that fall under the umbrella of paid search (Performance Max, Demand Gen, feed optimization and more) to deliver the right ads to the right audience for the highest ROI for your clients.</p> <p>As a local Google Marketing Platform reseller, our business has a strong relationship with Google and detailed knowledge of the Google Tech Stack. Next to working with Google tech stack and local publishers, we work closely with Meta, LinkedIn, TikTok and Pinterest and Amazon. </p> <p>We are seeking a technically skilled Paid Search Consultant. We create and apply sophisticated solutions that utilize custom AI technologies. Being skilled in these areas and willing and motivated to learn even more on this topic is a requirement. </p> <p><strong>What you will be doing</strong></p> <p>You are part of the overall Digital & Data Marketing team, and a key player in the Paid Search team. You deliver on best-in-class media strategy and media campaigns across platforms: </p> <ul> <li>Identify and understand customers objectives in terms of communication and online marketing strategy.</li> <li>Manage day to day search (and search related) campaigns for your client and directly communicate them. You will be the client's main point of contact.</li> <li>Oversee and optimize advanced product feed management for e-commerce clients.</li> <li>Implement and fine-tune automated bidding strategies using advanced bid management strategies and tools.</li> <li>You continue to surprise our clients with new, innovative solutions.</li> <li>You challenge yourself and the team to continuously raise the bar.</li> <li>Follow-up performances and budgets.</li> <li>Elaborate on operational recommendations, reports, detailed analysis.</li> <li>Presentation of the results to your clients.</li> <li>Closely work together with the wider team within Benelux and internationally.</l