Demand Generation Manager

<p><strong>About Cityswift</strong></p> <p>CitySwift is the world’s leading performance optimisation platform for public transport, enabling data-driven decision-making for some of the largest transport networks globally. Backed by over €15 million in venture capital funding, we partner with major public transport operators and government authorities, including Go-Ahead Group, Transport for London, and many more. CitySwift is experiencing accelerated growth, with 117% year-over-year revenue growth in 2025.</p> <p>Our mission is to increase the adoption of sustainable public transport worldwide. Today, our platform optimises more than 3 billion passenger journeys annually, and our target is to reach 10 billion journeys by the end of 2026.</p> <p>At CitySwift, you’ll have the opportunity to take ownership, make a measurable impact, and grow professionally as part of a collaborative, mission-driven team. Join us in shaping the future of public transport by driving the next phase of CitySwift’s growth.</p> <p><strong>About the Role</strong></p> <p>CitySwift is looking for a proactive and organised Demand Generation Manager with a strong background delivering measurable pipeline impact through Account Based Experiences (ABX). This is a hands-on role focused on planning and executing high-quality, multi-channel campaigns, including overseeing a busy events calendar.</p> <p>Working closely with CitySwift's Content Marketing, Product Marketing and Sales teams, you will take ownership of day-to-day ABX campaign execution across a variety of channels - covering everything from initial research and setup through to execution and reporting.</p> <p> </p> <p><strong>Key Responsibilities</strong></p> <p>Campaign Execution </p> <ul> <li>Contribute to quarterly campaign strategy and planning, aligned to ABX priorities and the events calendar.</li> <li>Build and launch multi-channel ABX campaigns, across organic social, paid social, events, outbound and industry/trade publications - ensuring coverage across core segments and markets.</li> <li>Monitor performance and optimise campaigns on an ongoing basis, refreshing messaging, creative and audience targeting based on performance data and learnings.</li> <li>Draft campaign copy and brief on creative requirements.</li> <li>Produce performance reports covering company-level and ad/campaign-level engagement, sharing with relevant stakeholders.</li> <li>Monitor weekly budget pacing and flag or reallocate spend across segments and regions, as needed.</li> <li>Keep outbound messaging templates up to date with current product positioning, tailored to the relevant segment, region and persona.</li> <li>Monitor intent signals and flag moderate or high sign