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Legalsense - Sr Director of Sales

-ASG-
Utrecht, Netherlandsfull_timePosted 12 Jun 2026

About the role

<p><strong>COMPANY DESCRIPTION</strong></p> <p>Legalsense builds practice management software that helps law firms in the Netherlands run their practices more effectively - from client and matter management to time tracking, billing, and beyond. We're a small, close-knit team based in the Netherlands, and we care deeply about the experience of the legal professionals who rely on our software every day. Our work is guided by a genuine commitment to our customers and to building something they trust. If you like being close to the product, the customer, and the people you work with, you'll feel at home here.</p> <p><strong>JOB DESCRIPTION</strong></p> <p>Legalsense is seeking a Senior Director of Sales to build and scale a repeatable revenue engine across Benelux and Nordic markets. Reporting directly to the CEO, this player/coach leader will introduce forecasting rigor, pipeline discipline, outbound generation, and scalable sales processes while helping the company expand its international go-to-market capabilities.</p> <p>Today, the business operates with a strong inbound motion and a growing commercial team, creating a significant opportunity for a hands-on sales leader to build operational structure, strengthen pipeline visibility, and establish repeatable outbound and partnership-driven growth motions.</p> <p>This role is ideal for someone who enjoys balancing strategic leadership with day-to-day execution inside a scaling SaaS environment. The ideal candidate combines strong SaaS sales leadership experience with an analytical, process-oriented mindset and a willingness to operate directly inside deals, coach sellers, and improve sales execution across the organization.</p> <p><strong>You're Excited About This Opportunity Because You Will:</strong></p> <ul> <li>Build and own the sales playbook — defining the processes, operating cadence, forecasting discipline, and pipeline management rigor the team needs to scale predictably</li> <li>Lead a small team of sellers across the Netherlands and Nordics, coaching on pipeline, deal progression, and consultative selling into law firms and professional services buyers</li> <li>Stay hands-on in deals - running senior stakeholder conversations, stepping in to advance or close opportunities, and modeling the sales rigor and customer engagement standards you expect from your team</li> <li>Build new pipeline channels — designing and launching outbound and partner-led motions that reduce reliance on inbound demand and create more predictable pipeline generation</li> <li>Own the commercial metrics — tracking pipeline coverage, conversion rates, deal velocity, forecast accuracy, and overall pipeline health to drive decisions in the absence of a dedicated RevOps function</li> <li>Partner with leadership to shap

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