Senior German Creative Copywriter (m/w/x)

<div class="content-intro"><h2 style="color: #fe1251;">About Grover</h2> <p>Founded in 2015, Grover enables consumers and businesses across Europe to subscribe to tech devices and comprehensive technology solutions - from individual smartphones, laptops, and wearables to full corporate device setups. The company offers access to over 1,000 unique tech items on flexible and financially convenient terms. A pioneer of the circular economy, Grover refurbishes and recirculates devices to help eliminate e-waste.</p></div><p>To continue this incredible adventure, we are currently looking for a <strong>Senior German Creative Copywriter</strong><strong> </strong>to join our talented <strong>Design</strong><strong> </strong>team at our <strong>Berlin HQ (3 days per week, Tuesday-Thursday).</strong></p> <p>In this role, you'll own the voice of Grover across brand campaigns, performance marketing, CRM, and product surfaces. You'll report directly to the Head of Design and partner closely on the strategic direction of copy at Grover: tone of voice, messaging frameworks, and how copy supports both brand and growth goals. You'll also lead our AI copy stack, building and maintaining the prompts, style guides, and workflows in Gemini, Claude, Lokalise, and Contentful that let other teams self-serve high-quality copy. This is a strategic role for a writer who treats AI tooling as core craft.</p> <p><strong>🎯  What you will contribute:</strong></p> <ul> <li>Grover's voice in German and English across brand, performance, CRM, and product surfaces - starting with Germany and scaling to all four markets</li> <li>Strategic direction of copy at Grover (with the Head of Design): tone of voice, messaging frameworks, and how copy supports brand and growth goals</li> <li>Brand and campaign copy - from big-idea concepts and taglines to headlines, scripts, and long-form storytelling</li> <li>Performance and growth copy for paid social, display, search, and landing pages - with a clear understanding of how words drive conversion</li> <li>CRM and lifecycle copy across email, push, and in-app messaging</li> <li>Product copy support on web, app, and checkout surfaces, partnering with Product, Design, and Engineering through Contentful</li> <li>Grover's AI copy stack: prompts, brand-voice style guides, and workflows in Gemini, Claude, Lokalise, and Contentful so other teams can self-serve high-quality copy at scale</li> </ul> <p><strong>🤝 What you bring:</strong></p> <ul> <li>5+ years of experience as a copywriter in a fast-paced environment (agency, scale-up, or in-house brand team)</li> <li>Native German and native or bilingual English - you writ