About the role
<p>At AKQA (part of WPP), we believe in the imaginative application of art and science to design a better future. Our Product Design Directors craft the interfaces, systems, and experiences that define how brands behave in the modern world, across mobile, spatial, voice, wearables, and AI-powered environments.</p> <p>As a Product Design Director in Berlin, you will lead the design of products and brand ecosystems for a focused portfolio of high-impact clients — spanning luxury, mobility, and technology. You’ll guide multi-disciplinary teams to create elegant, brand-led experiences and design solutions that are as intelligent as they are inspiring.</p> <p>You’ll define how brands translate into living systems — across interfaces, services, content, and AI-powered interactions, establishing benchmarks in accessibility, interaction, and multi-modal experience. You’ll champion the new frontier of brand user interfaces: adaptive design languages that translate brand identity into behaviour, sound, motion, and intelligence.</p> <p>AKQA Berlin Product Design Directors operate at the intersection of brand, product, and emerging technology, shaping solutions that are not only beautifully designed, but commercially effective and scalable&nbsp; – working side-by-side with strategy, data, and engineering teams</p> <p>&nbsp;</p> <h3>ROLE REQUIREMENTS</h3> <ul> <li>Lead concept, design, and delivery of world-class digital products and connected experiences that define new standards for creativity and usability.</li> <li>Partner with UX, Creative Technology, and AI Engineering teams to shape AI-native interfaces, generative UI systems, and adaptive design components.</li> <li>Establish and evolve brand-led design systems that perform across screen, voice, gesture, and spatial interfaces.</li> <li>Translate brand platforms into functional, usable, and measurable product experiences.</li> <li>Embed accessibility and inclusivity from first principles, ensuring WCAG compliance and usability for all audiences.</li> <li>Drive rapid prototyping and experimentation, particularly across AI, generative systems, and emerging interaction models</li> <li>Mentor, grow, and inspire a diverse team of designers, cultivating craftsmanship, critical thinking, and innovation.</li> <li>Collaborate closely with strategists, client partners, and our creative teams to translate brand purpose into tangible, useful digital products that truly resonate.</li> <li>Represent AKQA in new business opportunities, articulating the value of design in solving complex business and human challenges.</li> <li>Play a key role in client leadership and growth, shaping opportunities and articulating design’s commercial value.</li> </ul> <h3>&nbsp;</h3> <h3>QUALITIES AND CHA