About the role
<h1><strong>Principal Designer, Ecosystem &amp; Innovation</strong></h1> <p><strong>WHO WE ARE 🌍</strong></p> <p>Creating content that resonates is great — turning that attention into growth is even better. That's what Manychat does.</p> <p>Our AI-powered automations help creators and brands engage with audiences across Instagram, Messenger, WhatsApp, and TikTok — at the right moment, with the right message, minus the manual work.</p> <p>We're 400+ people across three continents behind the leading platform for conversational growth, with AI skills shaping how we build, how we work, and how we grow.</p> <p><strong>WHO WE'RE LOOKING FOR 🌟</strong></p> <p>What does it look like when visionary craft, technical depth, and big-picture thinking all come together in one person? That's exactly who we're looking for.</p> <p>As our <strong>Principal Designer, Ecosystem &amp; Innovation</strong>, you'll work hand in hand with the Head of Product Design to define what's next for Manychat's product experience, design architecture, AI-native interaction patterns, and the broader ecosystem. It's a highly senior IC role at the heart of our most ambitious design work, where you'll shape direction alongside leadership without ever losing touch with the craft.</p> <p>You're equally at home writing a design spec, prototyping in code, presenting a platform vision to leadership, and debating token naming conventions with an engineer. You think like a design leader, build like a design engineer, and see the world like an experienced architect.</p> <p>Sound like you?</p> <p><strong>WHAT YOU'LL DO 🚀</strong></p> <p><strong>Shape the Future of the Manychat Experience</strong></p> <ul> <li>Define and drive a bold, cohesive experience vision across the Manychat ecosystem — spanning product surfaces, AI-powered workflows, and creator-facing touchpoints.</li> <li>Lead strategic, zero-to-one design explorations for forward-thinking initiatives — the kind of work that influences the company's next chapter.</li> <li>Identify white spaces in the creator economy and translate them into concrete design direction.</li> </ul> <p><strong>Architect Scalable, Elegant Systems</strong></p> <ul> <li>Own and evolve the experience architecture that underpins how product, platform, and AI surfaces connect and scale.</li> <li>Drive the design system and component strategy at an architectural level — thinking in patterns, primitives, and the principles that govern them.</li> <li>Partner with engineering to define and raise the bar for what production-quality, design-engineered experiences look like at Manychat.</