Director of Web Marketing

<h2>About the role:</h2> <p>Rubrik is looking for a visionary, high-impact <strong>Director of Web Marketing </strong>to act as the strategic architect and executive champion for our global digital presence. This is a <strong>"player-director"</strong> role designed for a leader who can navigate high-level corporate strategy while maintaining the technical curiosity to jump into the trenches alongside their team. You will be the resident expert for all things web, bridging the gap between the Head of Digital Marketing’s vision and IT’s technical execution.</p> <p>We aren't looking for a "maintainer"—we are looking for a <strong>transformative leader</strong>. You are a relentless critical thinker who continuously questions the status quo and isn't afraid to ask "why" to drive meaningful change. You will lead a unified web organization by coaching our expert leads in <strong>Web Performance</strong> and <strong>Web Production</strong>, empowering them to leverage Generative AI and advanced automation to scale our content, personalize user journeys, and stay ahead of the curve. Your role is to filter the "noise" of technical complexity into a clear, strategic narrative for Rubrik’s executive leadership. This role reports into our HQ in Palo Alto, 3x per week. </p> <h2>What you'll do:</h2> <ul> <li><strong>Executive Advocacy & Strategic Alignment:</strong> Serve as the primary voice for the Web team at the leadership level; secure the resources and alignment needed for our domain experts to execute world-class work.</li> <li><strong>AI-Driven Innovation: </strong>Champion the use of Generative AI for content scaling, AI-driven personalization to tailor the user journey, and next-gen AI tools to supercharge SEO and Conversion Rate Optimization (CRO).</li> <li><strong>Transformative Thinking:</strong> Deeply analyze existing processes to identify friction points. You are expected to challenge "how we’ve always done it" to build a more efficient, high-performance digital engine.</li> <li><strong>Strategic Storytelling & Distillation:</strong> Take the high-volume output of the production and performance teams and distill it into a high-level narrative for executive leadership, focusing on business impact and long-term vision.</li> <li><strong>Team Enablement & Coaching:</strong> Empower and coach your leads to own their reporting and cross-functional relationships. You provide the mentorship and frameworks they need to showcase their wins to the broader organization.</li> <li><strong>Strategic IT Liaison:</strong> Act as the primary business stakeholder for IT, ensuring our technical architecture is world-class,