About the role
About the Position
As the Partner Expansion Campaign Manager at WatchGuard, you will own the go-to-market strategy and execution for partner expansion marketing — driving cross-sell and upsell opportunities within WatchGuard's existing partner base. This is a highly cross-functional role that sits at the intersection of sales and marketing, requiring you to build and execute campaigns that move partners through the funnel and generate measurable pipeline impact.
You will work closely with demand generation, marketing operations, and the webinar team to build and launch go-to-market plays, and partner directly with sales reps to ensure consistent, timely follow-up on every campaign. Your success will be measured by the health of the partner expansion marketing funnel — from total leads and MQLs through conversion rates and new cross-sell opportunities created.
This role reports to the Sr. Director, Revenue Marketing and is part of the broader Revenue Marketing team, a cross-functional group that includes sales enablement, demand generation, marketing operations, and digital environments. You’ll bring deep expertise across marketing disciplines, collaborate directly with senior sales and marketing leaders, and have a measurable impact on WatchGuard’s partner growth strategy.
A Day in the Life
No two days will look the same in this role. You might spend your morning reviewing funnel performance data with marketing operations and identifying where partners are dropping off — then spend your afternoon aligning with the demand generation team on an upcoming go-to-market play and briefing the webinar team on an upcoming partner-focused session.
You'll regularly connect with sales reps to review campaign follow-up activity and ensure that leads generated through expansion campaigns are being actioned appropriately. Every week, you’ll sync with the sales team to highlight upcoming activities and key tasks for follow-ups. You'll also work closely with product marketing to ensure that messaging for cross-sell and upsell plays reflects current product priorities, packaging, and competitive positioning.
Week to week, you'll manage the campaign calendar for partner expansion, track and report on funnel performance, and bring recommendations to marketing and sales leadership on how to continuously improve program impact.