About the role
<p><strong>A career driven by you.</strong></p> <p>Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving <strong>B2B marketplace</strong> where <strong>growth marketing</strong>, <strong>demand generation</strong>, and <strong>data-driven campaigns</strong> directly impact business growth.</p> <p>For a career where you can turn data into action and see your campaigns move key funnel metrics, join our international community.</p> <p><strong>Why this role is unique</strong></p> <ul> <li>Key role in <strong>growth marketing</strong> across the full <strong>customer lifecycle</strong></li> <li>Ownership of <strong>end-to-end campaigns</strong> from acquisition to retention</li> <li>Direct impact on <strong>funnel performance</strong>, <strong>product usage</strong>, and revenue</li> <li>Strong focus on <strong>data-driven decision-making</strong> and experimentation</li> <li>Part of a <strong>lean, high-performing team</strong></li> </ul> <p><strong>What you’ll do</strong></p> <ul> <li>Own <strong>buyer lifecycle strategy</strong> across acquisition, activation, and retention</li> <li>Execute <strong>multi-channel campaigns</strong> across email, paid, content, and events</li> <li>Build and optimise <strong>customer journeys</strong>, onboarding flows, and win-back programmes</li> <li>Define <strong>target audiences</strong>, messaging, and campaign concepts</li> <li>Collaborate with <strong>Sales</strong>, <strong>Content</strong>, <strong>Design</strong>, and <strong>RevOps</strong></li> <li>Run <strong>A/B tests</strong> across messaging, channels, and timing</li> <li>Track <strong>KPIs</strong> and optimise performance across the funnel</li> <li>Work with data teams to ensure <strong>reporting and attribution accuracy</strong></li> <li>Automate lifecycle communication using <strong>HubSpot</strong> and similar tools</li> <li>Identify opportunities to improve performance through <strong>automation and AI</strong></li> </ul> <p><strong>What you’ll bring</strong></p> <ul> <li>4+ years of experience in <strong>growth marketing</strong>, <strong>demand generation</strong>, or lifecycle marketing</li> <li>Strong track record in <strong>performance-driven campaigns</strong&g