CRM Project Manager – Gamification

<h2><strong>The Wow</strong></h2> <p>Betsson is partnering with Thunderbite, an Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial.</p> <p>In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite, together with a</p> <h2><strong>A taster of what you will be involved with: </strong></h2> <ul> <li>Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).</li> <li>Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.</li> <li>Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.</li> <li>Monitor and optimise reward costs across all launched gamification products.</li> <li>Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.</li> <li>Work closely with local teams to ensure a tailored and localised customer experience.</li> <li>Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.</li> <li>Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.</li> </ul> <p> </p> <h2><strong>What we are looking for</strong></h2> <ul> <li>A degree in economics, marketing, business or IT management or equivalent work experience</li> <li>At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.</li> <li>Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.</li> <li>Solid knowledge of probability models, reward structures, and campaign cost calculations.</li> <li>Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.</li> <li>Ability to build and