Head/Director of Brand & Advocacy

<div class="content-intro"><p><strong>ABOUT TALON.ONE:</strong></p> <p> </p> <p>Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.</p> <p>Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.</p> <p> </p></div><p><strong>ABOUT US:</strong></p> <p>Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.<br>Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.<strong><br></strong></p> <p> </p> <p><strong>ABOUT THE ROLE:</strong></p> <p>Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, and Design functions with customer marketing embedded within to connect as a storytelling engine. This is a high-impact "player-coach" role for a leader who excels at the intersection of creative storytelling and operational scale, with customer-centric content distribution and brand strategy at the core.</p> <p>You will be the architect of our content engine, transforming customer success stories and complex product narratives into scalable assets that fuel our global pipeline and address the unique pain points of our multi-persona ICP (ideal customer profile). You will also sharpen our Customer Advocacy programme through hiring a customer marketing manager.</p> <p> </p> <p><strong>ABOUT THE TEAM:</strong></p> <p>This is a player-coach role that requires both strategic vision and operational excellence. You’ll manage a team of 6–8 (including freelancers) and partner closely with PR, Product Marketing, Demand Generation, and the Global Events team.</p> <p>This is a full-time role based in Berlin.</p> <p> </p> <p><strong>ONCE YOU ARE HERE YOU WILL:</strong></p> <ul> <li>Define and govern brand standards across a growing international footprint, including navigating evolving team structures and centralisation decisions</li> <li>Own the strategic roadmap for all distribution-led content. Build and scale Talo