Senior Associate / Associate Manager, Asia Marketing

<h2><strong>Who We Are</strong></h2> <p>2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.</p> <p>Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K</p> <p>At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!</p> <h2>What We Need</h2> <p>This is a pivotal growth position within 2K Asia, supporting AAA blockbuster franchises such as <em>Borderlands</em>, <em>Sid Meier’s Civilization</em>, and <em>NBA 2K</em>. We are looking for a data-informed marketing professional to join our Tokyo team.</p> <p>The ideal candidate will bridge the gap between community engagement and performance marketing. You will focus on maximizing the reach of our titles through Social Media & paid media strategy and data analysis, to ensure 2K’s brand resonates powerfully across the Japanese gaming landscape.</p> <p><strong>Social Media Strategy & Paid Media Operations</strong></p> <ul> <li>Lead the integrated planning, execution, and management of paid media campaigns (Paid Social, YouTube, Search, etc.) to maximize reach and user acquisition for 2K titles in Japan.</li> <li>Manage and support 2K Japan’s overall social media strategy in alignment with global brand directions, ensuring content is localized and resource-efficient.</li> <li>Partner with the Social Media Manager to identify high-pe