Strategic CRM Marketing Lead (all genders)

<h2><strong>About the role: </strong><strong>What's in the Box</strong></h2> <p>Based in Berlin and reporting to the Director of CRM in New York, you will act as a strategic partner to global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six brands.</p> <p>You will lead through influence as the global subject matter expert for prospect lifecycle marketing, defining how we connect with leads and potential customers across Email, SMS, WhatsApp, in-app messaging, push notifications, and emerging channels. Working within a distributed, international team across multiple time zones, you will play a key role in aligning strategy and execution globally.</p> <h2><strong>What you’ll do: The Recipe</strong></h2> <ul> <li><strong>Lifecycle Strategy & Channel Ownership:</strong> Defining and owning the end-to-end CRM strategy for leads and prospects across different channels (from first touch to conversion), while leading the global acquisition and nurture roadmap. Alongside developing and scaling data-driven segmentation, personalisation, and lifecycle frameworks leveraging AI as well as dynamic content to drive engagement, conversion, and pipeline quality across international markets.</li> <li><strong>Mobile & Emerging Channels:</strong> Owning and evolving the mobile channel strategy (SMS, WhatsApp, push, in-app), staying ahead of platform developments, and defining best practices to drive engagement, opt-in growth, and compliance across global markets.</li> <li><strong>Creative Development & Generative AI</strong>: Partnering with Brand and Creative teams to lead end-to-end campaign development, integrating generative AI and scalable messaging frameworks to ensure high-quality, consistent, and locally adaptable CRM communications.</li> <li><strong>Performance, Testing & Optimisation:</strong> Tracking and optimising key CRM performance metrics (CTR, conversion rate, opt-in/opt-out, pipeline impact, ROI), while designing and leading A/B and multivariate testing programmes to generate actionable insights on engagement and conversion performance</li> <li><strong style="text-align: justify;">Global Stakeholder Partnership</strong><span style="text-align: justify;">: Serving as the primary CRM partner to global marketing leadership, presenting strategy, performance insights, and recommendations to senior stakeholders, representing Leads & Prospects in global planning and go-to-market cycles while ensuring cross-market alignment as well as execution excellence through strong cross-functional collaboration across Analytics, CRM Operations, Product, Pricing, and Brand teams.</span></li> </ul> &lt