Country Marketing Manager, Turkey

<p>Our mission at Duolingo is to develop the best education in the world and make it universally available. But we’ve got more left to do — and that's where you come in!</p> <p>Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into English proficiency testing with the<a href="https://englishtest.duolingo.com/home"> Duolingo English Test</a>, Math and now Music. </p> <p>We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!</p> <hr> <p style="text-align: left;"><strong>About the role...</strong></p> <p>Make the world’s most popular language-learning app famous in Turkey.</p> <p>We are seeking an experienced, creative marketer to help us build awareness and accelerate our growth across Turkey. As our resident expert on the market, you will use your skills including social media, influencer marketing, PR, advertising, and high-impact local partnerships to drive awareness, build a loved brand and bring new users to Duolingo. A key part of your role will be identifying and activating strategic partnerships that unlock scale and cultural relevance - ideally through creative value exchange rather than paid media.</p> <p>Reporting to the Country Marketing Director Germany, you will partner closely with Global Marketing and Product teams in Pittsburgh, New York, and Country Marketing Managers around the world to find opportunities and come up with new, creative tactics and campaigns relevant to the Turkish consumer. </p> <p>We want a creative leader with deep consumer understanding and proven experience in devising campaigns that drive buzz, growth and earned media with expertise in Social, creative marketing and PR. As a member of a geographically distributed organization, the ideal candidate will not only be an outstanding, self-motivated creative talent, but also a proactive and team-oriented communicator.</p> <p> </p> <p><strong>🧠  You will...</strong></p> <ul> <li>Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Turkey</li> <li>Hire and lead agencies or contractors required to deliver the marketing plan</li> <li>Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR.</li> <li>Proactively identify, pitch and